Roanoke’s Alternative – home to The Woody Show in the morning! A new sound in radio, Alt 96 gives listeners a musical experience that mirrors lifestyles of the Roanoke Metro Area: educated, tech savvy and engaged. Core artists include Imagine Dragons, The Revivalists, 30 Seconds to Mars, Nirvana, The Lumineers, 21 Pilots, and Lincoln Park.

The media age of an Alt 96 is 34, people who are making those big first times purchases of homes and cars. The Alt 96 listener also enjoys attending concerts and craft beer!

Alt 96 is about the music, but the station remains connected with listeners through on-air and online contesting, social media and on-site promotions. Engage with Alt 96 listeners, and they will grow your business.