Over 70,000 weekly listeners, WROV is Roanoke’s Rock station. Home to The Big Show with John Boy & Billy, waking up Roanoke rock listeners for nearly 20 years, WROV also features the commercial free drive home with Joe Johnson, and Big Rig at night. WROV plays the best rock featuring Pink Floyd, Aerosmith, Led Zeppelin, Boston, Van Halen, Queen, Rolling Stones, ZZ Top, Journey, Steve Miller Band, Tom Petty, and The Eagles.

The station delivers a sound that is true to adult consumers in their prime achieving years. The target listener is as likely to work as a general contractor or own a business. With high school and college age children, the WROV listener is at the stage in his or her life where they are faced with larger more important purchasing decisions for themselves, as adult aged child have already left the home. Having some disposable income this listener is able to enjoy their hobbies which include golf, watching sports, riding their Harley and traveling to the beach.

96.3 WROV stays connected with listeners through on-air and online contesting, on-site promotions.