iHeartMedia’s Roanoke/Lynchburg radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Guns & Hoses Charity Hockey Game

Situation:
Each year local police and firemen host a charity hockey game called Guns & Hoses.

Objective:
Promote event with WYYD with the goal being to raise money for the Muscular Dystrophy Association.

Results:
We had another sellout crowd with over 7,3000 people coming in to pack the Berglund Center and watch the game. We were able to raise our highest amount of $44,580 for the Muscular Dystrophy Association. This brings our 15 year total to $332,900. A total of 69,881 people have attended the games, and countless numbers have visited the website and facebook page. This event would not be possible without your support and dedication to your community. Thank you again for your support of Guns & Hoses Hockey.

– Gary Hostetter, Guns & Hoses Hockey Coordinator

Downtown Lynchburg Association

Situation:
Downtown Lynchburg is currently undergoing a revitalization with new areas being reconstructed.

Objective:
WYYD to partner with Downtown Lynchburg Association to promote business and commerce growth in Downtown Lynchburg.

Results:
“Thank you for showing your commitment to Downtown revitalization by donating in-kind gifts and/or services totaling $41,580 to Downtown Lynchburg Association. Our work would not be possible without generous supporters who believe in the power of community.

“Your contribution supported our projects, programs, and events ensuring Downtown’s continued growth. In 2017, we brought thousands of visitors to Downtown through free cultural events, targeted marketing campaigns, and public engagement activities. These efforts generated overwhelming support for the continued revitalization of Downtown.

“Thank you for joining the team of people who are Making it Happen in Downtown Lynchburg.”

– Ashley Kershner, Downtown Lynchburg Assocation Executive Director

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